■ Product Development Genre
・ Our products are ultimately developed for “street use,” which means standard everyday driving.  In many cases, car tuning or customizing is often thought of as something for street racing circuits.  But we are dedicated to genuine public street use, and steer clear of designs supporting pointless & harmful obsessions . 

・In contrast to the majority of car tuners who specialize in one part using their own personal expertise as a base, we aim to provide total tuning for the entire car.  This is because we realize that combining parts from different makers to achieve an overall balance takes an extreme amount of experience or enough money to allow success through trial and error.

・ Thus, effective product development can’t exist without a thorough knowledge of stock car strong and weak points.  As such, it is not possible to design custom parts for a variety of makes.  This is why, putting our staff members’ background to work, we decided to go with making specialized parts for Mazda cars.  It is not a boast to say that our staff is comprised mostly of Mazdaspeed alumni. 

・ When it comes to actual development and production, because we use manufacturers that specialize in their individual fields, each manufacturer is able to fill our specifications with highly reliable technology at a low cost even for small orders.

■ AutoExe Style Tuning Direction
Our tuning shaves off the excessive margin that is the fate of stock cars and redirects that excess power to evolving sports car qualities.  The assumed tuning range is confined to “the evolution of standard functions.”  Instead of numerical value performance important to competition vehicles such as peek power, threshold performance, maximum speed, and lap time, we feel that street driving use upgrades that facilitate the absolute best driving experience such as a smooth acceleration feel with no stress, brakes that give the feel of total control underneath your feet, and suspension that prizes tire grip over clunky roll rigidity, for example, embody the concept of “Fun to Tune.”